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Plunging headlong into the social Web without preparation, according to Filipino social media guru, Sonnie Santos, could also result in the┬ámiscommunication of the company’s message to its target market.

The tell-tale signs of an ill-conceived social media strategy include having unclear or no rules on online engagement, untrained employees, and the lack of a point-person to support a social Web campaign, Santos said.

Read the article from ZDNET Asia