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Plunging headlong into the social Web without preparation, according to Filipino social media guru, Sonnie Santos, could also result in the miscommunication of the company’s message to its target market.

The tell-tale signs of an ill-conceived social media strategy include having unclear or no rules on online engagement, untrained employees, and the lack of a point-person to support a social Web campaign, Santos said.

Read the article from ZDNET Asia